Dave Lisowski/Burn Your Business Card Academy

Systematize Your Video Business Card Process.

Burn Your Business Card Academy is a four-part masterclass on creating better Video Business Cards more easily, and selling them for higher rates.

The exact process I use to create Video Business Cards for $6k minimums with no scripting.

What to expect +

Why This Course Exists

New to video production and not sure what to pitch to businesses? Feel like you're starting from scratch every time you start a new project? It's not just you, I used to be the same way.

Video Business Cards (sometimes referred to as Brand Story Videos) are a quick, impactful video with an easy-to-follow process. Over the years, doing them for clients, I created extra frameworks and support to make it easy to pitch, create, and deliver to businesses. Now, it's all available in this course.

Watch this for a quick heads up on what to expect with Burn Your Business Card Academy.

Contents

Course Introduction

Welcome + My Journey
Full Program Slides in PDF

Part 1: Understanding (Why)

Understanding (Why) Intro
Content vs Assets
High Volume vs High Ticket
Offense vs Defense
The "STR-ATC" Gap
The "STR-ATC" Gap (Whiteboard)
Tactics vs Strategy
Tactics vs Strategy (Whiteboard)
2 Quick Notes

Part 2: Creating (What)

Creating (What) Intro
The Deep Dive
The Interview
Shooting B-Roll
Refining The Message + Story (Editing)
Client Reveal Session
Bonus: How To Use a CRS

Part 3: Implementing (How)

Implementing (How) Intro
Deliverables
Resources
Consultation

Part 4: Selling the Video Business Card

Selling the Video Business Card
Discovery
Pricing
Sales Meeting
Commitment
The Discovery Form (Breakdown)

Conclusion

Conclusion

Bonus Resources

The Official VBC Workbook
VBC Launch Guide
TDT Document (Manual Template)
Thumbnail + GIF Overlays
GIF Creation + Email Signature Tutorial
The Discovery Form (Template)
FCPX Audio Presets

Step-by-Step

Dumont Real Estate Team VBC
Sales Call - Dumont
Deep Dive - Dumont
Deep Dive (Breakdown) - Dumont
Interview - Dumont
Editing (Part 1) - Dumont
Editing (Part 2) - Dumont
Client Reveal Session - Dumont
Justin Heath VBC
Deep Dive - Justin Heath
Interview - Justin Heath
Client Reveal Session 1 - Justin Heath
Client Reveal Session 2 - Justin Heath
Foxal 2022 VBC
Deep Dive (Breakdown) - Foxal 2022
Interview - Foxal 2022
Editing (Message) - Foxal 2022
Editing (B-Roll) - Foxal 2022
Finished VBC - Foxal 2022

VBC Examples

Check out examples of Video Business Cards.

Dumont Real Estate Team
VBC - Dumont Real Estate Team
Thumbnail - Dumont Real Estate Team
GIF - Dumont Real Estate Team
Justin Heath (Compass)
VBC - Justin Heath (Compass)
Client Reveal Session (Edit) - Justin Heath (Compass)
Thumbnail - Justin Heath (Compass)
GIF - Justin Heath (Compass)
BS Productions
VBC - BS Productions
Client Reveal Session (Full) - BS Productions
Client Reveal Session (Edit) - BS Productions
New Heights Chiropractic
VBC - New Heights Chiropractic
Client Reveal Session (Full) - New Heights Chiropractic
Client Reveal Session (Edit) - New Heights Chiropractic
Client Reveal Session (Social Edit) - New Heights Chiropractic
Thumbnail - New Heights Chiropractic
Email Thumbnail - New Heights Chiropractic
GIF - New Heights Chiropractic
Genesis Personal Fitness
VBC - Genesis Personal Fitness
Client Reveal Session (Full) - Genesis Personal Fitness
GIF - Genesis Personal Fitness
Thumbnail - Genesis Personal Fitness
M&N Masonry Staining
VBC - M&N Masonry Staining
Guardian Public Adjusting
VBC - Guardian Public Adjusting

VBC Breakdowns

Breakdown - Foxal (2018)